Toby Eberly – Executive Vice President and General Manager
“We never lose sight of the fact that our clients’ business challenges are what drive our imaginations and creativity.
The traditional channels for communication are evolving. New channels are emerging. Data and analytics are driving decision-making, and there’s constant pressure on marketing executives to account for the budgets they spend and the results they achieve. At the same time, the marketplace is flooded with competition for the audience’s attention. We have to find the right formula for reaching customers and creating connections that lead to brand preferences. The challenge of a new riddle — the need to map out a strategy for the creative executions — that’s what keeps us all motivated and excited. We get to learn about so many businesses across so many industries, and then we get to serve up solutions to the problems they face in a way that helps them grow and connect with their customers in the most intelligent, efficient, and immediate ways possible.”View Articles