Holly Specht – Digital Designer-Developer
Interactive and print design, wireframing, front-end web development, motion graphics, branding
“Sometimes a design needs to be wild and creative, sometimes simple and logical. The trick is finding the balance.
When we produced a live haunted-history event, the Kulpsville Slaughterhouse, we were determined for it to be really unforgettably intense — and we knew the companion digital experience would have to be as surprising as the in-person experience. I experimented with all sorts of website possibilities, and finally we hit on a storytelling approach that caught everyone off guard: hyper-frantic video clips that scrolled smoothly into a mellow, sepia-toned, documentary-style slide show… spattered in 18th-century blood. People didn’t just remember it, they came looking for more a year later.”