Andrew Hanlon – Founder, President
“We’ve always kind of been building an agency of the future. Now the future seems so much closer.
You look today at the practices that are moving from the edge to the forefront of CMOs’ consciousness: multichannel storytelling, marketing automation, branded environments. These are the sorts of things we’ve been delivering for years. And, you know, we got a jump start on doing that stuff ahead of the trends for a really simple reason: We never start by assuming anything about what a client needs. We listen to them. We look at their data. We apply our full creative power, first and foremost, to understanding and clarifying their position in their market. And then it’s that process, not any preconceived idea about marketing campaigns, that leads us toward an overall strategy. We’re not just here to give a client a stack of impactful creative work, although we certainly do that. We’re here to position the foundations of their brand so that they can keep relating to their core audience consistently — even after the next new future rolls around.”View Articles