NFI is one of the world’s leading providers of third-party logistics. With more than $1.1 billion in annual revenue, NFI serves customers ranging from Fortune 500 companies to small, independently owned businesses.
NFI is a rare breed: a company over three-quarters of a century old that has remained privately held and family-run while continually expanding in size and sophistication. What started as a pure trucking company has grown into a top provider of end-to-end supply-chain solutions. Our goal was to reposition NFI's brand to match its 21st-century reality.
With over 20 business divisions and a wealth of information to manage and disseminate, NFI needed an entirely new digital presence. We built new efficiencies into its marketing efforts by integrating Salesforce’s lead and conversion tracking technologies into each division's contact forms and downloadable materials.
NFI’s team is justifiably proud of their effectiveness and high level of expertise. With their corporate video, we captured their positive energy and the satisfaction they get from delivering flexible solutions to their clients on a daily basis.