Micro-Coax

For more than 50 years, Micro-Coax has specialized in high-quality custom transmission line solutions. Its products are integral to a wide array of complex systems: military communications, radar, missile guidance, satellites, aviation, mobile devices, cellular receivers, and more.

The key to positioning Micro-Coax against stiff competition ten times its size was drawing attention to the company’s incredible track record. “Proven Reliable” is just about the highest honor that can be paid to a manufacturer of sophisticated tech components — and in Micro-Coax’s case, we heard it again and again.

THE SKY’S THE LIMIT

Our complete rebrand shifted the focus of Micro-Coax's website to the commercial aviation and space markets, as well as emerging industries. We ensured that the various customer personas they market to had a clear path to the content that was most relevant to them. The result was a vast and ongoing increase in site traffic, user engagement, and online ordering. The website also attracted more qualified leads — including multiple Fortune 100 companies.

Communicating with confidence

To increase sales engagement and drive leads, we armed Micro-Coax with a full complement of marketing support materials: brochures, sell sheets, email blasts, and more. As sales teams become leaner, more efficient, and called upon to generate greater revenue, it is essential to reinforce their outbound efforts with well-designed collateral that serves as the starting point for customer conversations.

Micro-Coax: Cable Brochure Design
Micro-Coax: Capabilities Guide Cover Design
Micro-Coax: UTiFLEX Brochure Design
Micro-Coax: Capabilities Guide Brochure Design
Micro-Coax: Responsive Website Tablet Design
Micro-Coax: Responsive Magento Website Tablet Design
Micro-Coax: Responsive Magento Website Products Archive Page Design
Micro-Coax: Data Sheet Design
Micro-Coax: Data Sheet Design Coaxial Delay Lines

Wanted: Rocket scientists, literally

We crafted a recruitment video targeting the best and brightest engineers in the nation by capturing Micro-Coax's fantastic growth opportunities — as well as the unique culture its employees enjoy.

“Hanlon puts the whole package together. The combination of their thinking, the end product, and the delivery makes them a pleasure to work with.” Lonny StrumManaging Director, Strum Consulting Group, Inc.

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