The International Union of Forest Research Organizations (IUFRO) unites 15,000 scientists from 110 nations in the study of forest-related challenges across the globe.
Every five years, IUFRO's World Congress convenes a global community of researchers and stakeholders to discuss new developments and priorities in forest science. In 2014, the U.S. Forest Service hosted the IUFRO World Congress in Salt Lake City, Utah. We handled all of the branding and communications support to an international audience, from pre-event promotion through live onsite coverage.
Working with IUFRO to develop a campaign for its 2014 World Congress was an opportunity to promote and brand an event that makes a real difference in our world. We created print materials that modernized IUFRO's look and feel, while powerfully exhibiting its vision for the future of forest science. An accompanying website was built to smoothly manage a high volume of user-submitted content.