Since 2008, the Iron Andy Foundation has helped children, young adults, and families dealing with diabetes take a proactive approach to managing this chronic disease through a combination of physical activity, fundraising, education, public awareness, and service.
When Andy Holder discovered at the age of 36 that he had type 1 diabetes, he set out to transform himself. Soon, the man who couldn't even swim was reborn as a competitive Ironman triathlete. Andy's determination to live a strong physical life was inspirational, and when he resolved to launch a charitable foundation, we were thrilled to help him define a profoundly meaningful brand. “Living without limits” is more than just a positioning line — it's a way of life, for Andy and millions of people who live with diabetes every day.
Iron Andy lives to be a role model. Our job was to ensure that every piece of marketing communication reflected his inspirational story and drove donations.