Herr’s is one of the mid-Atlantic region’s premier snack food brands. Over the past 70 years, it has grown from a small, rural potato-chip company to become an innovative market leader offering nearly 80 different varieties of chips, pretzels, cheese curls, and dips.

Gamifying your favorite flavor

To increase social engagement, we developed “Find Your Flavor,” an interactive Facebook campaign that paired users with the Herr's flavor that best matched their personality. This campaign has achieved over 1 million impressions, effectively driving brand awareness well beyond the reach of Herr's existing followers.

Herrs: iPad Application Design
Herrs: iPad Application Design Salt and Vinegar
Herrs: iPad Application Design BBQ

Road to the Final Flavor

Promoting 80 flavors is no small task, but Herr’s needed a social media solution that could do just that. So we brought the excitement of March Madness to the company's fleet of snacks in a contest that ran concurrently with the NCAA basketball tournament. Fans voted for their favorite contenders until the undisputed national flavor champion was crowned.

Herrs: Crunch Madness Website Design
Herrs: Crunch Madness Website Design Two