simplifying brand management
A big part of Good Neighbor Pharmacy’s B2B component is offering pharmacy affiliates resources they can use to enhance their customer-facing presentation and professionalism. As part of that initiative we completely redesigned the Good Neighbor Pharmacy brand’s interior and exterior store signage, establishing consistency across the entire pharmacy network. To put those designs into practice, we built a user-friendly, web-based signage portal giving busy pharmacists online access not only to a full array of branded materials, but also to signage experts and project management specialists able to address their specific needs. The program was launched through a series of reality-show-makeovers in which three pharmacies were completely transformed in just 48 hours.