Optimizing web results
When it came time to rebuild Good Neighbor Pharmacy’s website for the social media era, we led the threefold process of restrategizing and streamlining content, freshening up the online brand’s look, and improving the site’s SEO. We also integrated MyGNP.com with Salesforce’s digital content platform, which allows AmerisourceBergen to incorporate individual, consistently branded microsites for all 3,000 pharmacies in the Good Neighbor Pharmacy network.
The Reality of Augmented Reality
Independent pharmacies, like the rest of the retail industry, are suffering, as consumers turn to digital solutions for their healthcare needs. In order to combat the trend, we needed to create a reason for consumers to visit traditional brick-and-mortar locations. Our solution was Augmented Retail, an augmented reality application designed to provide retailers and manufacturers with an opportunity to message consumers right at the point of purchase. This smartphone-based technology disrupts traditional shopping by transforming static images into unforgettable interactive experiences that come alive with sound and motion. Consumer reaction has highly positive, as the impact of technology on consumer behavior once again works its magic.
A big part of Good Neighbor Pharmacy’s B2B component is offering pharmacy affiliates resources they can use to enhance their customer-facing presentation and professionalism. As part of that initiative, we completely redesigned the Good Neighbor Pharmacy brand’s interior and exterior store signage, establishing consistency across the entire pharmacy network. To put those designs into practice, we built a user-friendly, web-based signage portal, giving busy pharmacists online access not only to a full array of branded materials, but also to signage experts and project management specialists able to address their specific needs. The program was launched through a series of reality-show makeovers in which three pharmacies were completely transformed in just 48 hours.