BX Sports



With seven locations between New York and New Jersey, BX Sports is at the epicenter of the sports apparel industry, supplying the birthplace of hip-hop with the freshest threads and kicks available.

Expanding Beyond the Bronx

Our mission was to revamp the brand’s online presence to better reflect its identity, increase search engine optimization, and provide more user opportunities to purchase products online, locate retail outlets, and engage with social media promotion. The new site was developed on a Magento e-commerce platform integrated with RUNIT for inventory management and Mercury for online payments.

“We wanted a website that would not only help us reach a much larger audience, but one that reflected our brand. Hanlon Creative’s excellent design and project management team helped us achieve our goals, and I strongly recommend them to anyone looking to put together a website that stands out from the rest.” Vincenzo Cafaro President, bx sports