AmerisourceBergen

AmerisourceBergen, one of the largest and most innovative drug companies on the planet, is currently ranked #12 on the Fortune 500, with over $135 billion in annual revenue. The company's sourcing and distribution operation handles about 20 percent of all pharmaceuticals sold throughout the United States. Our partnership with AmerisourceBergen has produced some of Hanlon’s finest work: brand strategy, marketing communications, integrated campaigns, digital platforms, and managed programs.

The key to positioning Good Neighbor Pharmacy, AmerisourceBergen’s network of more than 3,000 independently owned pharmacies nationwide, was to highlight each participating pharmacy’s deep commitment to the community it serves. These people are more than just local pharmacists — they truly are good neighbors, who share personal relationships with their customers. Our award-winning campaign included a combination of television, print, and social executions.

Good Neighbor Pharmacy Print Ad 1
Good Neighbor Pharmacy Print Ad 2
Good Neighbor Pharmacy Print Ad 3

Shaping the Future of Pharmacy

AmerisourceBergen’s annual ThoughtSpot conference and trade show in Las Vegas brings together some 1,500 participating Good Neighbor Pharmacy members, sharing innovations and best practices to enhance patient care and profitability. Hanlon Creative supports the event with a full array of branding and messaging services: engagement strategies, video content, and signage designed to maximize the impact of the live gathering. As a part of ThoughtSpot’s technology and innovation showcase, we created a fully immersive virtual reality experience that transported attendees through the past, present, and future of independent pharmacy.

Optimizing web results: SEO, shareability, sub-site integration

When it came time to rebuild Good Neighbor Pharmacy’s website for the social-media era, Hanlon led the threefold process of re-strategizing and streamlining content, freshening up the online brand’s look, and improving the site’s SEO. We also integrated MyGNP.com with Salesforce’s digital content platform, which allows AmerisourceBergen to incorporate individual, consistently branded micro-sites for all 3,000 pharmacies in the Good Neighbor Pharmacy network.

simplifying brand management

A big part of Good Neighbor Pharmacy’s B2B component is offering pharmacy affiliates resources they can use to enhance their customer-facing presentation and professionalism. As part of that initiative, we completely redesigned the Good Neighbor Pharmacy brand’s interior and exterior store signage, establishing consistency across the entire pharmacy network. To put those designs into practice, we built a user-friendly, web-based signage portal giving busy pharmacists online access not only to a full array of branded materials, but also to signage experts and project management specialists able to address their specific needs. The program was launched through a series of reality-show makeovers in which three pharmacies were completely transformed in just 48 hours.

We didn’t stop there. Our print management application offered the perfect solution when AmerisourceBergen was looking to increase brand integrity through all channels of its global distribution network. The customized portal provided a go-to resource for ordering standard and customized print items; a place for employees to obtain quotes for print jobs; and a mechanism for efficient budget tracking.

Good Neighbor Pharmacy Window Signage
Good Neighbor Pharmacy Window Signage
Good Neighbor Pharmacy Indoor Signage
Good Neighbor Pharmacy Trade Show Exhibit
AmerisourceBergen Print Portal Dashboard Design
“What attracted us to Hanlon Creative was that they brought more to the table than just traditional branding. They pushed us to consider new ideas to how we approached the marketplace, while helping us to develop new programs and processes that allowed us to operate more efficiently and grow faster than ever before.” Scott RobinsonManaging Director, AmerisourceBergen