simplifying brand management
A big part of Good Neighbor Pharmacy’s B2B component is offering pharmacy affiliates resources they can use to enhance their customer-facing presentation and professionalism. As part of that initiative, we completely redesigned the Good Neighbor Pharmacy brand’s interior and exterior store signage, establishing consistency across the entire pharmacy network. To put those designs into practice, we built a user-friendly, web-based signage portal giving busy pharmacists online access not only to a full array of branded materials, but also to signage experts and project management specialists able to address their specific needs. The program was launched through a series of reality-show makeovers in which three pharmacies were completely transformed in just 48 hours.
We didn’t stop there. Our print management application offered the perfect solution when AmerisourceBergen was looking to increase brand integrity through all channels of its global distribution network. The customized portal provided a go-to resource for ordering standard and customized print items; a place for employees to obtain quotes for print jobs; and a mechanism for efficient budget tracking.