Calculated Creativity

Through the power of collective innovation, we share ideas and shape solutions with our clients. We merge customer insights and data to shape the strongest brand positioning, guide our creative strategy, and deliver marketing and advertising campaigns that connect and inspire. We leverage technology and innovation to shape brand programs that go well beyond the traditional concept of an agency partner.

Market Research and Competitor Research

RESEARCH

You have to know your target audience, competition, and brand’s current position in the marketplace. We identify what you do best that aligns with what they need most. Then we ensure that they recognize that connection and you’re doing the necessary things to solidify their preference.


Brand Analysis

ANALYSIS

Within the market and the mind of the consumer, you need to own a position that separates you from the competition. Research provides the information, and analysis guides data-driven decision-making as we move toward a strategy for a lasting and valuable relationship with your brand.


POSITIONING

Positioning that resonates must begin with understanding. Campaigns that motivate action stem from carefully identified needs. Taking in all of the information we gather and considering all the possibilities, we drive toward a position that will cut through the clutter. We give your audience an authentic reason to identify with you and launch the journey that connects them with your brand.


Brand and Corporate Messaging

MESSAGING

Based on a solid foundation of insight and actionable intelligence, we craft the story that is uniquely your own. This includes setting the tone for communication, identifying the brand voice and personality, and piecing together all of the taglines, headlines, positioning statements, and body copy that align with the strategy and positioning.


Planning your Marketing Strategy

PLANNING

After we know what we need to communicate and how we’re going to go about making the right impression, we delve into the planning. What channels will have the most success for reaching the target? How frequently do we need to connect and when? Planning includes timelines, communication frameworks, and the methods for managing and measuring how well we’re doing.


Managing your Brand and Assets

MANAGING

It takes time and attention to manage all of the moving elements. Engagement levels have to be monitored, conversion rates have to be observed, and when necessary, adjustments have to be made. We create a structure for managing the process and capturing all of the data that will lead to the fine-tuning of the brand’s positioning and strategy going forward.


Measuring Success

MEASURING

Determining what metrics will be used to measure the success of each individual creative execution is essential. We make sure the measurement is quantifiable and the objectives are legitimately attainable. Depending on the assignment, we create summary reports for each individual execution on a daily, weekly, monthly, quarterly, and annual basis to show what worked well and where adjustments should be made.


EXPERTISE PROCESS

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