1

Brand Evaluation

We start by detailing the present state of a brand with a kickoff workshop with all new clients. We sit down, we listen, and we ask a lot of questions. We absorb everything we can about the present state of the brand. The good, the bad, and the ugly.

  • Brand Evaluation
  • Where did the brand originate?
  • What does the brand stand for?
  • What is the brand’s positioning line?
  • What is the brand’s personality?
  • What is our unique selling proposition?
  • Who is the target audience?
2

Competitive Analysis

Designed to reveal the strengths and weaknesses of the established players in the marketplace. We rank the competition in the following categories:

  • Corporate Overview
    • History
    • Demographics
    • Culture
  • Brand Identity
    • Icon
    • Fonts
    • Colors
  • Unique Selling Proposition
    • Tagline
  • Website
    • Navigation
    • Content
    • Visual Engagement
  • Product or Service Offering
  • Marketing & Advertising Executions
3

Market Research

We collect and analyze previously compiled data and make a determination whether further digging is required. This might include:

  • Third Party Research
  • Surveys & Questionnaires
  • Focus Groups
4

Strategy Development

We combine what has been learned from the Brand Evaluation, Competitive Analysis, and Market Research during another team workshop to:

  • Establish Target Audience
    • Who are we influencing?
    • What do we want them to do?
    • What is going to motivate them?
  • Solidify Brand Strategy
    • Create a single statement defining messaging foundation
    • Establish guidelines to ensure consistency
  • Set Goals & Objectives
  • Draft Creative Brief
    • Overview
    • Competitors
    • Target Audience
    • Brand Strategy
    • Campaign Goals
    • Deliverables
  • Determine Timelines & Milestones
5

Creative Execution

Our goal is to develop creative solutions that are on strategy and demand attention. People are numb to the constant barrage of messaging, so to combat that we create work that breaks through the clutter and makes an impression. We zig while everyone else zags. Through creativity we are able to better connect with the target and deliver our clients the most bang for their buck.

6

Campaign Validation

To ensure a successful campaign launch, we gain early creative buy-in through consumer focus groups.

  • Is the campaign memorable?
  • Does it change or improve your opinion of the brand?
  • Are you more likely to use the product or service?
7

Metrics Dashboard

We document the results of our campaign against established goals and objectives.

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