We Keep It Simple.
Our Blueprint to Successful Branding™ is a seven-step process designed to construct a smart strategy and deliver it creatively. Easier said than done, but incredibly effective when done right.
We start by detailing the present state of a brand with a kickoff workshop with all new clients. We sit down, we listen, and we ask a lot of questions. We absorb everything we can about the present state of the brand. The good, the bad, and the ugly.
Designed to reveal the strengths and weaknesses of the established players in the marketplace. We rank the competition in the following categories:
We collect and analyze previously compiled data and make a determination whether further digging is required. This might include:
There’s no way around it. The key to delivering the most effective messaging possible is developing a smart strategy. How? We start by absorbing everything we can about the present state of the brand. The good, the bad, and the ugly. We wrap our heads around the target audience. What makes them tick? We digest the competitive landscape, analyze the research, and define the unique selling proposition. We question everything and only when every last leaf has been overturned do we begin to build.
We combine what has been learned from the Brand Evaluation, Competitive Analysis, and Market Research during another team workshop to:
With a smart strategy in place, it’s time to bring in the creative firepower. So we brainstorm, a lot. Days. Nights. In groups. Alone. At work. At home. Over meals. Over drinks. In the shower. We’ll even wake up in the middle of the night and scribble something down. We’re obsessed. We attack the strategy from every angle. We turn things upside down. We come up with solution after solution, constantly trying to top ourselves until bang, there it is. The idea that trumps all others. The idea that will change everything.
Our goal is to develop creative solutions that are on strategy and demand attention. People are numb to the constant barrage of messaging, so to combat that we create work that breaks through the clutter and makes an impression. We zig while everyone else zags. Through creativity we are able to better connect with the target and deliver our clients the most bang for their buck.
We don’t expect to do this alone. Branding is a team effort. It takes a complete commitment from everyone involved. Brands don’t change overnight. It takes collaboration and perseverance to get where we want to go.
To ensure a successful campaign launch, we gain early creative buy-in through consumer focus groups.
We document the results of our campaign against established goals and objectives.