Whether you’re fighting your way to the top of your market or battling to stay there, building a brand with true staying power that commands a premium for the value it delivers, requires a lot of time, effort, and honest assessment of your strengths, weaknesses, and opportunities to improve. To stay healthy and in command of your own brand success, you must continually measure your performance against set goals and your ability to make meaningful connections with your customer audience.
A brand audit is an essential process of taking an objective look at your current brand and assessing how well it is meeting the overall goals for your short term and long term growth strategy.
The audit should allow you to accomplish the following:
- Benchmark your current brand performance
- Align your strategy with the needs and expectations of your customers
- Understand your place in the market compared to the competition
- Create an action plan for moving forward
Using elements from our Blueprint for Successful Branding and Full Funnel Marketing Approach, the Free Brand Audit will provide high level insights into your overall branding and customer touchpoint results and opportunities.
Fill in as much of the information below as you can. We will review and provide back to you your top opportunities to strengthen your brand health, including an action plan, expected results, and a timeline for implementation.