In 2019, the world of marketing and advertising is in transition. Technology and user experiences have reshaped the landscape. There are now tools to create pretty much anything you can dream up. The question is, who is dreaming up the best stuff?
“The Addys honor the best and brightest, the most clever and creative, and the people that push boundaries to take our industry places it has never been.”
Well, at this year’s Philly Ad Club ADDY awards, held on March 14th in Center City’s Ballroom at the Ben, Hanlon was proud to be recognized as one of the premier visionaries in a city filled with talent.
The American Advertising Awards are the largest and most esteemed venue for acknowledging creative talent and the spirit of innovation. Thousands of submissions from the finest agencies in the region vie to be crowned as top exemplars in advertising, marketing, film, digital, and design.
The Addys honor the best and brightest, the most clever and creative, and the people that push boundaries to take our industry places it has never been.
Virtual Relaxation, the revolutionary virtual reality healthcare experience we created in partnership with a prestigious local health center and Blue Visual Effects, is a fully immersive guided meditation. It whisks cancer patients and healthcare providers away from the stresses of treatment into a serene and restorative natural setting.
Despite substantial competition, our virtual reality experience was awarded seven times at the Addys! Hanlon was among the nights most honored, winning six golds and one best of show:
- Best of Online/Interactive – Apps, Virtual Reality
- Out-of-Home & Ambient Media – Single Installation
- Online/Interactive – Apps, Virtual Reality, Single
- Elements of Advertising – Motion Graphics, 2D or 3D Visual Effects
- Elements of Advertising – Computer Generated Imagery (CGI)
- Elements of Advertising – User Experience
- Elements of Advertising – Innovative Use of Interactive/Technology
2019 has been a year filled with accolades, and we’re extraordinarily proud to be leading the Philadelphia community in pursuing innovative ways to use the technologies that are changing our world. Thank you to the judges for recognizing our efforts, to our incredible creative partners, and to a wonderful client committed to improving patient experiences.