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    How to Make Hashtags Work for Your Brand

    By Kevin Harter

    It all started so innocently. Chris Messina, a designer at Google, tweeted out a suggestion in 2007: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?” It’s doubtful he realized at the time how influential that proposal would become. Twitter certainly didn’t: “They told me flat out, ‘These things are […]

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    Lessons From the Father of Advertising that Still Resonate Today

    By Christopher Hanlon

    Well, it’s official: everything old is new again. Heinz is planning on running a campaign designed for the 1960s (and a fictional one at that). The kings of ketchup are appropriating a tagline pitched by none other than Don Draper of AMC’s “Mad Men.” “Pass the Heinz” was supposed to be a groundbreaking ad blitz in the hippie era, but […]

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    This March the Madness is Everywhere

    By Toby Eberly

    After a long, grey winter, there is a lot to like about March. Daylight Saving Time kicks in, St. Patrick’s Day brightens our spirits, and what may be the best post season event in sports, professional or otherwise, returns. That’s right, the 79th NCAA Tournament tips off tonight. The 68 teams that made the tournament […]

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    Measure Twice: Why Marketing Analytics Are Vital to Every Business Today

    By Andrew Hanlon

    Marketers want to know things. They want to know about their customers, campaigns, channels, and the results of their decisions. Most of all they want to know what is working and what needs to be adjusted.  Enter marketing analytics: quantitative data that is collected, analyzed, and converted into actionable information that resolves key marketing business […]

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    The Experience Was Virtual, but the Accolades Are Real: Hanlon’s VR Work Wins at the Addys

    The brightest lights in Philadelphia’s advertising scene came together once again at Union Trust on March 2nd to celebrate the 70th anniversary of the Philly Addys and honor last year’s best and most influential creative work. The American Advertising Awards are the largest and most significant forum for recognizing top creative talent… and unlike some […]

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    10 Tricks of the Trade (Show)

    By Christopher Hanlon

    Tradeshows are a wonderful opportunity for a number of purposes. They can be used for promotion, to launch new products, make sales, or to learn about your industry and competitors. But, they can also be expensive in time and money, so it’s imperative that you get the most out of your investment. Here are ten […]

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    Don’t Fear the Second Screen Effect

    By Toby Eberly

    Second screens, the devices that draw attention away from primary viewing sources, have long been feared as harbingers of television’s demise. But, far from TV’s enemy, smartphones, tablets, laptops, and the like may actually be our best hope of maintaining the relevance of televised broadcasts. The second screen may be pulling away our attention somewhat, but […]

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    Hearables: The Voice in Your Head is About to Get a Lot Smarter

    By Kevin Harter

    In Spike Jonze’s 2013 sci-fi drama “Her,” a man falls in love with his computer. His operating system has no face or body, but her voice and personality, piped into his ear by a wireless earbud, captivates him so that he can’t help himself. Even a disembodied voice can have incredible power. ”Each new platform […]

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    You Have to Ask: 7 Ways to Use Actionable Language

    By David Feinsmith

    There comes a moment in any marketing endeavour when it’s time to make “the ask.” You’ve gotten your audience’s attention, laid out your case, instilled the right emotions, and are ready to take the plunge and ask for something in return. Do you ask subtly? Do you make a hard demand? What’s the most effective […]

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    How Three Flagging Brands Got Their Groove Back

    By Christopher Hanlon

    It’s no easy feat reviving a brand that has lost its luster. Some try in vain and find only limited success. Polaroid has reinvented itself several times since its heyday in the analog era, but never found a major route back to prominence. For every Apple, a brand that regains a lost throne, there are […]

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