AmerisourceBergen Corporation is one of the world's largest pharmaceutical services companies, serving global markets while handling more than 20 percent of all of the pharmaceuticals sold and distributed throughout the United States.
We were tasked with the challenge of creating a brand architecture that would harness this
$80 billion Goliath. Everything needed to be systematically organized under a single AmerisourceBergen brand umbrella. Colors, logos, fonts, graphics, taglines, content and
standards needed to be rethought, rewritten and repackaged. We were happy to help.
The ACE Club in Lafayette Hill, Pennsylvania, is the most exclusive corporate club in the nation. Outfitted with the latest state-of-the-art technology, ACE Club offers its exclusive clientele an incredible warmth and attention to detail, including 300+ acres of pristinely manicured grounds and a 35,000-square-foot clubhouse equipped with meeting facilities, exquisite locker rooms, incredible dining and a staff that's second to none.
We were asked to capture the excellence of ACE Club in a new corporate website. Our team photographed and filmed the spectacular facilities, creating a visual masterpiece that has received rave reviews for elevating the club's reputation, while increasing member satisfaction.
When it comes to target audiences, we thought we had seen it all. Then along came Aesculap asking us to work on a print ad for the Yasargil Aneurysm Clip System. The target? Neurosurgeons – now there's a new one. We immersed ourselves in their world, analyzed the relationship they have with their equipment and strategized how to best position the world's leading clips for the treatment of cerebral aneurysms. The result was a simple ad that proved creativity has its place, even in the world of neurosurgery.
The healthcare experts at Apollo Health Street are simply unmatched when it comes to increasing a hospital's revenue cycle efficiency, accuracy and productivity. Using streamlined processes and powerful technologies, Apollo Health Street makes hospitals' bottom line its top priority, so the hospitals can stay focused on providing quality patient care.
We were tasked with capturing Apollo's expertise in efficiency in a new corporate website and print campaign. We created a cleaner, simpler approach, catapulting Apollo to No. 1 Healthcare BPO Vendor ranking, according to the prestigious Black Book of Outsourcing®, and 37th on Healthcare Informatics' Top 100 List of Best in Healthcare IT.
There's nothing unauthentic about Auld Fella. Its Irish heritage originates in the village of Killeavy in County Armagh on the northeast coast of Ireland, sandwiched between Belfast and Dublin. Three generations of yard laborers loaded coal trucks by day, while mastering their true talents at night. Their efforts are responsible for the truly unmistakable taste of Auld Fella.
Entering the U.S. market, Auld Fella needed to be true to its roots, while appealing to the American audience. After thorough samplings by the entire agency, we created the face for a truly authentic pint.
Health Proponent is a company that truly goes to bat for its customers by offering incredible insight, advice and experience dealing with today's healthcare maze. Its experts offer professional help solving frustrating and worrisome healthcare issues. Our position of “always on your side” was a ray of hope to consumers who had become accustomed to wrestling with their health insurance providers. Harnessing the raw emotions of consumer testimonials, we created messaging that quickly connected with our core audience.
Chapel Steel promises to provide the finest-quality steel products at the highest level of service in the industry. Our mission was to refocus its brand to better reflect the company's superiority and dependability. Our first order of business was to create a corporate brochure that would elevate its image, simplify its messaging and create the assets to evolve its brand in future projects.
The Citco Group of companies offers hedge fund administration, custody and fund trading, financial products, and corporate and trust planning solutions to the world's most elite hedge fund, private equity and real estate firms; institutional banks; global Fortune 1000 corporations; and high-net-worth individuals. Our mission was to strengthen Citco's reputation as a highly ethical and historically reliable custodian of financial resources during these times of economic turmoil. We started by building a brand identity that showcased Citco's world-renowned collection of historic world maps. We redesigned and redeveloped its corporate websites, utilized by 5,000 staff members in 44 countries worldwide, and created a corporate brochure that positioned Citco as the industry leader.
Comcast SportsNet was seeking a fresh look to launch its new positioning line: “We live Philly sports.” Mission accomplished.
Simplicity by DentalEZ offers the best of both craftsmanship and economics when it comes to dental patient chairs. Our challenge was to design a brochure for this category-leading product that captured its beauty and practically at the same time. We started by photographing the chair and all of its magnificent features. Next, we blended just the right amount of elegance and white space to create a piece worthy of the Simplicity name.
Diabetes Shoppe is a network of independent pharmacies that specializes in the treatment and care of diabetic patients. Diabetes Shoppe asked us to create a poster campaign promoting November as National Diabetes Month. The unique design accounts for the fact that in some instances the posters would hang together and in others they would hang apart from one another.
Getting the job done right is all about having the right tools. Painting is no different. For more than 200 years, Elder & Jenks has engineered brushes and rollers capable of outperforming anything on the market. Our goal was to increase sales by making Elder & Jenks synonymous with the absolute highest quality available. We launched the new brand with a smart print campaign and never looked back.
Good Neighbor Pharmacy is a network of 3,700 local community pharmacies across the nation built around delivering a traditional, more personal experience. Our job was to deliver coordinated advertising and marketing support to these pharmacies so they could successfully attract new patients. Our campaign revolved around the positioning line “Get to know your neighbor.” The key was capturing the individualized attention that Good Neighbor Pharmacy stores deliver to their customers on a regular basis. Happy to answer common health-related questions, they're more than just a pharmacy; Good Neighbor Pharmacy stores are a health and wellness resource for the entire community.
Meet Andy Holder, a guy who at the age of 36 discovered he had type 1 diabetes, quit his job and decided to compete in Ironman triathlons. He travels the country inspiring others, delivering motivational speeches and raising money for children with the disease.
When Andy came to us for help developing his brand, we were ecstatic. His story and ability to connect are the things we dream about. Andy Holder, the man, was transformed into Iron Andy, a superstar living with diabetes. "Living Without Limits" became more than just a tagline; it became a mantra for the entire diabetes community. Iron Andy oozes inspiration, and everything from his website to his ads to his promotional kits needed to do the same.
The International Union of Forest Research Organizations is the world's largest global network of forest science organizations, including government research institutions, universities, scientists, nonprofit groups, forest landowners and private corporations, that are all focused on the best way to manage the world's forest resources.
In 2014, the U.S. Department of Agriculture will be hosting the IUFRO World Congress conference in Salt Lake City, Utah. Our role is to provide the vision and communications for the conference, including a brand identity, a multi-language website, marketing collateral materials and on-site graphics.
A household brand name for nearly 100 years, KIWI has always been known for its original paste polish product, but today's KIWI goes well beyond the traditional tin. The brand had innovated its product line with boot and suede protectors, shine sponges, and women's comfort cushions. The brand was stretched over multiple products with vastly different benefits, targets and personalities. Our success hinged on the ability to develop a campaign that focused on the individuality of each product without losing the essence of the brand.
The work received more than its fair share of recognition, including six ADDY awards, as well as being published in International Archive magazine and the 2011 Communication Arts Advertising Annual.
LCC International is the global leader in wireless deployment, helping to improve communications for more than 500 million subscribers in 75 countries. No other wireless communications company can lay claim to the sheer magnitude of practical, applied expertise that defines LCC's 2,000+ employees.
Creating and maintaining a unified LCC brand architecture to clearly present the full suite of present business offerings was no small task. Telecommunications is an evolving world, and we needed to keep LCC a step ahead. A revitalized website design and robust content management system allow LCC to add, edit and delete content on the fly and be ready for whatever the future may bring.
MEDecision works with healthcare leaders to reduce costs, while accelerating the progress of quality healthcare by bringing clarity to the programs that connect health plans, healthcare professionals and consumers.
The MEDecision annual CMO Forum brings together the world's leading healthcare innovators and visionaries to spawn new ideas and fresh approaches to solutions that shift thinking, drive innovation, deepen loyalty and inspire action. With our very exclusive target audience in mind, we created an event invitation, brochure and event branding around the line “Driving Care Management.” The result was an increase in attendance from the year before and a rejuvenated conference for years to come.
When MEI, a global leader in unattended payment systems, asked us to create a multimedia direct mail piece that stood out and piqued customer interest, we knew we needed to bring our A game. The key was creating a mailer that could deliver a multitude of information in a simple and memorable manner. It needed to cut through the clutter and make people take notice of some truly remarkable products. The finished piece was a tremendous success, being translated into multiple languages for international use, and was recognized at the Neographic Awards as Best in Category for Corporate Identity.
Muralo Paint offers the most advanced paint in the world. Unfortunately, it was being pushed out of the marketplace by smaller, underperforming products. We stopped the madness by refocusing its brand to better reflect its products' superiority. Revamped product packaging and a new print campaign were the catalysts in reclaiming Muralo's reign atop the premium paint category.
NovaCare is a leading provider of physical and occupational therapy services. We teamed up to produce a print campaign leveraging its exclusive relationship with a long list of professional sports franchises. NovaCare's experienced clinical team utilizes a wide variety of treatments to keep both the professional athlete and weekend warrior in the game. We reinvigorated the brand with the positioning line “Get back to life,” and the campaign has been utilized in stadiums throughout NovaCare's network.
Today, your website is arguably the most critical component of your marketing strategy. It's your storefront. It establishes credibility. It tells your story. And according to Google, you only have eight seconds to make your point before losing out to someone who has a more engaging presentation.
Teknikos designs and develops multi-touch applications for conventional and custom platforms. Telling its complete story in just eight seconds wasn't an option, but whet your appetite just enough to warrant further examination? That was our angle.
In 1997 Heartland Payment Systems opened its doors with a modest plan: to provide fair, honest and fully disclosed payments solutions to help businesses prosper. Never veering from its roots, Heartland has taken clients to places most businesses could only dream of. Processing more than 11 million transactions a day and over $80 billion a year, Heartland makes sure every client enjoys the same benefits.
Trying to capture the essence of a brand with a story this rich required one thing: emotion. Simply put, Heartland products and services will make your business better. And what business owner doesn't want that?
A Personal Health Record (PHR) is a health record or file that is controlled and maintained by the patient rather than by medical practitioners or institutions. The term PHR typically refers to an electronic record, not a paper one, containing data about medications, vaccinations, laboratory test results, illnesses, chronic conditions, hospitalizations, surgeries, allergies, and family medical history. They are especially useful for those who see multiple physicians and for those who manage other people's health records.
Bottom line, having your health history at your fingertips allows for better care and everyone should have a PHR. It's a no-brainer when you look at the alternative.
We are custom brand builders.
We're messaging craftsmen whose success is measured by an intangible bond that people form with the brands we define. We bring creativity, expertise and efficiency to everything we do. By combining traditional, interactive, mobile, social and guerrilla efforts, we consistently deliver smart,
results-oriented solutions.
We're not interested in creating the next great ad.
We're interested in changing behaviors, solving problems and fueling growth. Yesterday's big idea is today's fleeting notion. We judge concepts on relevance, emotion, creativity, longevity and applicability. We set the bar higher than most and enjoy the challenge of consistently exceeding expectations.
We embrace technology.
The playing field has never been so vast or complex. The problem is that people are numb to the constant barrage of messaging. They've tuned out, and that makes it harder than ever to break through. People live online, and information moves faster than ever before. We believe this presents an incredible opportunity to form stronger, more sustainable relationships. By blending traditional mediums with the latest and greatest in communications, we are able to deliver messaging across multiple channels more effectively and efficiently than ever before.
Smart strategy, creative delivery.
It's a simple philosophy that has served us well. We boil clients down to their essence and then package a platform for people to care about. Which is easier said than done.
We sit down and listen.
We ask our clients who they are and where they've been. We absorb everything we can about the present state of the brand. The good, the bad and the ugly. We wrap our heads around the target audience. What makes them tick? How can we connect? We digest the competitive landscape, analyze the research and question everything. When every last leaf has been overturned, only then do we begin to build.
We craft a strategy.
Strategy is everything. It's who you want to be, where you want to go and how you're going to get there all wrapped in one. It's the foundation for everything we do. As much fun as it is to develop creative work, strategic development is where we earn our keep. Our ability to survey the market landscape, maneuver into the areas of greatest opportunity and tactically deliver the most effective plan to achieve your goals is what sets us apart from our competition.
We harness creativity.
With a smart strategy in place, it's time to bring in the creative firepower. So we brainstorm, a lot. Days. Nights. In groups. Alone. At work. At home. Over meals. Over drinks. In the shower. We'll even wake up in the middle of the night and scribble something down. We're obsessed. We attack the strategy from every angle. We turn things upside down. We come up with solution after solution, constantly trying to top ourselves, until bang, there it is. The idea that trumps all others. The idea that will change everything.
We become part of your team.
We don't expect to do this alone. Branding is a team effort. It takes a complete commitment from everyone involved. Brands don't change overnight. It takes collaboration and perseverance to get where we want to go.
We are a fully integrated advertising, design and interactive partner. Since our inception in 2000, we've made it our mission to prove that world-class creativity and unparalleled client service can happily coexist under the same roof. Our reputation is built on creativity, nimbleness and likability. We treat clients like rock stars and work like dogs to grow their businesses.
We are built on people. Not just any people. But some of the smartest, hungriest and most passionate people you are ever going to meet. We're thinkers, wordsmiths, visual assassins, concierges, therapists and renegades dedicated to delivering.
We're the kind of people you want to work with. We outthink, outwork and outmaneuver the competition. We're chronic overachievers who put our reputation on the line every day and then deliver. We nurture our relationships and never lose focus of what's right for our clients. We love what we do, and it shows.
Christopher was born creative, with a clear vision of where he was headed in life. A graduate of the Visual Communications program at University of Delaware, he landed his first Art Director position at the age of 21, produced his first TV commercial at 22, won his first award at 23, worked with Michael Jordan at 25, was named Creative Director at 27 and started his own agency at 29. Along his incredible journey, Christopher has worked on it all, everything from international brands to local start-ups. His incredible passion for brand building has served as the backbone of Hanlon Creative since its inception. His vision and ability to connect with target audiences are skills honed through years of practice. Christopher continually raises the creative bar and believes his best work is yet to come.
Christopher spends a majority of his time outside the office coaching youth soccer, at the beach or searching for his golf swing. He has two adorable sons, Aidan and Luca, and an incredible wife, Grace.
His title might be President, but around these parts Andrew Hanlon is known as “the Mayor”. He simply knows everyone. He's magnetic. A lifetime salesman, Andrew's continual networking has landed him six degrees from just about anyone.
Andrew graduated from Shippensburg University with a degree in business management. His desire to sell was only over-shadowed by his ability to consistently grow companies. Whether it was retail seafood, beach photography, high-end audio and video equipment, or computer hardware, Andrew had a knack for making businesses explode. Desiring more, Andrew decided it was time to put his expertise in sales, marketing and customer service to work for himself.
Andrew teamed up with his brother in 2000, and Hanlon Creative was born. Andrew dedicated himself to business development, forming strong, healthy client relationships and creating fantastic results through smart, strategic solutions. Hanlon Creative's client roster of AmerisourceBergen, SC Johnson, Sara Lee, Lutron, LCC, Children's Hospital of Philadelphia, USDA and Virtua can be directly attributed to Andrew's hard work and commitment to going above and beyond.
Andrew presently sits on the board of directors for Iron Andy Foundation, coaches youth wrestling and is an Ironman finisher. He has a wonderful wife, Tara; a beautiful daughter, MacKenzie; and fantastic son, Luke.
Jesse is a builder, a consultative strategist and a taskmaster. His responsibilities include business development, marketing and strategic planning. Jesse measures his success on the profitable growth of Hanlon Creative's clients. He's a silent partner who provides big advice. This is a guy you want in your trenches.
What happens when you mix the right brain with the left brain? You end up with a multi-talented web developer who understands everything from PHP applications to InDesign files. Meet Adam. His unusual ability to dance from one project to another without missing a beat makes him an invaluable asset to our team. Adam is the rare developer with business sense, technology acumen and a creative head for problem solving.
Mike's a man on a mission, whipping our team into shape with procedures, processes and structure. With a keen eye for details and an extensive background in printing, Mike has developed a reputation for meeting deadlines and developing cost-effective solutions. His talents don't end there. Mike spends his free time creating up-cycled mixed media graffiti, playing ice hockey and practicing Muay Thai kickboxing.
Toby brings 15 years of experience in project management and interfacing with clients' needs and goals. He's not usually the loudest voice in the room. To the contrary, Toby's busy listening, contemplating the challenge and thinking through solutions. He embraces the details and doesn't shy away from heavy lifting. Toby's a tactician, politely persistent, always reliable and devoted to delivering results.
Brian doesn't think outside the box, he lives there. He's a mad designer with an incredible passion for creativity. Brian's like a great chef: No matter what ingredients he has to work with, the finished product will always be magnificent.
Nooey's a natural. A graduate of the esteemed Visual Communications program at the University of Delaware, Nooey hit the advertising scene in full stride. Her elegant sense for design, love of photography and conceptual prowess make Nooey the complete package.
Shannon brings more than a decade of diverse advertising experience. Having held both design and account management positions in her past, she's a rare breed who speaks both creative and client fluently. This unusual combination of experience not only puts her in a unique position to work effectively as a client liaison but also gives her the strong ability to collaborate with our team to meet impossible deadlines and exceed creative expectations.
Janet's our den mother. Besides being the actual mother of the two founding partners, she's the oil that keeps the agency running. Whether it's billing, human resources, shipping, office management or one of the other hundred things she brings to the table, Janet is always there when you need her.
Michelle is one of the nicest people you're ever going to meet. Her positive, optimistic outlook can bring the toughest challenges into focus. Her ability to digest client input, generate smart solutions and create inspiring designs makes Michelle a joy to work with.
Gabi's meticulous attention to detail, bubbly personality and well-crafted communication skills make her a customer service leader. She has an insatiable thirst for listening and evaluating clients' needs and inconspicuously navigates to quickly meet demands and solve problems. Gabi's charged with providing our high-volume print clients with account clarity, while continually raising the client relations bar.
Not to be confused with “Buster” or Alex P., Keaton comes to us as a Michigan native with a drive like no other. A graduate of Michigan State University, Keaton tends to stand out in the crowd and can make a friend with just about anyone. He has the education in account management and the background in Client Services. Along with his experience among large corporations like Amtrak, Ford and DuPont, Keaton maintains a personal touch with each client he works with and makes sure he’s not satisfied with the outcome until they are.
Tiny may appear rough and rugged on the exterior, but he's nothing but a giant teddy bear. Father of six, that's right, six children, Tiny's as dependable as they come. He keeps us safe, on time and entertained, with a personality that's as big as his heart.
Stepping into the very large shoes of our original agency mascot, Palmer, a red-eared slider who served proudly for 16 years, Pica and Pixel have proven they have what it takes. Their dedication to endurance, strength, stability, good fortune and success have kept our agency growing and in good graces with the advertising spirits.
Our brand blueprint is a seven-step process designed to keep both agency and client in sync, honest and focused.
We start by detailing the present state of a brand with a kickoff workshop with all new clients.
Designed to reveal the strengths and weaknesses of the established players in the marketplace. We rank the competition in the following categories:
We collect and analyze previously compiled data and make a determination whether further digging is required. This might include:
We combine what we have learned from the brand evaluation, competitive analysis and market research during another team workshop to:
With the creative brief as our foundation, we create multiple campaign options. These options are presented to the client for refinement and/or approval.
To ensure a successful campaign launch, we gain
early creative buy-in through consumer focus groups.
We document the results of our campaign against established goals and objectives.
A household brand name for nearly 100 years, consumers have always known KIWI for its original paste polish product, but today's KIWI goes well beyond the traditional tin. Innovative new products, such as boot and suede protectors, shine sponges, and women's comfort cushions, needed to lead the way of a refocused brand.
The brand was stretched over multiple products with vastly different benefits, targets and personalities. Our success hinged on the ability to develop a campaign that focused on the individuality of each product without losing the essence of the overall KIWI brand.
Affectionately referred to as the "miniatures campaign," these incredibly simple ads were incredibly effective. Visually representing the benefit of each product, they didn't just talk to consumers, they sang. The fully integrated effort combined print, television, online, social media, point-of-purchase displays and collateral materials.
U.S. markets realized a double-digit increase in annual sales, well beyond anyone's wildest expectations. The campaign was eventually adopted internationally and solidified KIWI's stronghold as the global leader in shoe care. Awarded a total of six ADDY awards between 2011 and 2012, as well as being recognized by both Lürzer's International Archive and 2011 Communication Arts Advertising Annual, the campaign was a resounding success and some of our finest work.
Andy Holder is not your average Joe. He's a guy who at the age of 36 discovered he had type 1 diabetes, quit his job and decided to compete in Ironman triathlons. His idea was to travel the country inspiring others, delivering motivational speeches and raising money for children with the disease. He needed help doing one thing: packaging himself.
Needless to say, when Andy asked us to help him develop his brand, we were ecstatic. His story and ability to connect are the things we dream about. Andy Holder, the man, was transformed into Iron Andy, a superstar living with diabetes. “Living Without Limits” became more than just a tagline; it became a mantra for the entire diabetes community. Iron Andy lives to be a role model. Everything from his website to his ads to his presentations needed to ooze with inspiration.
Andy is presently Chairman of the Iron Andy Foundation, Vice President of Collaborations at SelfRx and a proud finisher of eight Ironman triathlons. His foundation raised more than $250,000 last year and sent hundreds of children with type 1 diabetes to camps across the nation. The success of his brand is a testament to a great working relationship and a continued desire to raise the bar.
Good Neighbor Pharmacy is a nationwide network of more than 3,600 independent community pharmacies whose brand had lost focus and was in need of some fresh thinking and technical innovation. We were flattered to be named agency of record and dove in.
Through discovery, two things became crystal clear. First, Good Neighbor Pharmacy stores were consistently delivering a higher level of customer service than the competition. We were not only hearing it repeatedly in the consumer research, but it was substantiated by Good Neighbor Pharmacy being awarded the J.D. Power and Associates award for “Highest Customer Satisfaction” in 2010. Second, the previous demographic of older and sicker individuals needed to be refocused. The more we dug, the more we realized that it was mothers handling the pharmacy duties for themselves, their spouses, their children and in some cases even their parents. With a new strategy and a shift in target audiences in place, we started to create.
We anchored our campaign with the positioning line “Get to know your neighbor.” Good Neighbor Pharmacy stores offer a more personalized and comfortable environment in which to ask questions. The pharmacists take the time to get to know their customers and their families. It was time to leverage the fact that not all pharmacies are created equal and reclaim a little turf. The days of using the pharmacy on the corner were over.
The fully integrated campaign ran the full gamut of media opportunities, including television, radio, print, outdoor, direct mail, online, in-store signage and social media. But we didn't stop there. By combining an LED monitor, a custom-designed display and the latest in digital signage technology, we created wellness centers. Fully customized for each location, the wellness centers deliver dynamic health content, advertising, store information, weather and news updates to engage consumers at the point of purchase. No more boring wait while your prescription is filled – consumers are educated, entertained and impressed by their Good Neighbor Pharmacy experience.
The Good Neighbor Pharmacy brand is stronger and more cohesive than ever before. The advertising campaign, store signage and social media efforts have been adopted across the network, increasing awareness and reinventing the Good Neighbor Pharmacy image. In 2011, for the second year in a row, Good Neighbor Pharmacy was recognized by J.D. Power and Associates as having the “Highest Customer Satisfaction.” Good Neighbor Pharmacy continues to lead the independent pharmacy charge by increasing sales and distancing itself from the competition.
Our client wanted us to reinvent its B2B brand for the B2C marketplace, and it wanted the entire thing launched in less than three months. Our only question: When can we start?
We needed to start from scratch. Since we were changing our target from businesses to consumers, everything needed to be rethought. Strategy, creative and media all needed to be stripped down and rebuilt. Health Proponent needed a heartbeat, personality and story of its own.
Health Proponent is a company that truly goes to bat for its customers by offering incredible insight, advice and experience dealing with today's healthcare maze. Its experts offer professional help solving frustrating and worrisome healthcare issues. Our position of “always on your side” was a ray of hope to consumers who had become accustomed to wrestling with their health insurance providers. Harnessing the raw emotions of consumer testimonials, we created messaging that quickly connected with our core audience.
Keeping the present employees up to speed with the company's latest and greatest endeavor was a crucial component in the success of our launch. By developing both external and internal messaging, we created a seamless approach to telling our story. Internally, employees were kept informed via email, banner stands and posters as well as a prelaunch party. Externally, we blended print, online, outdoor, direct mail and social media in order to introduce the world to Health Proponent.
The launch went off without a hitch, just 89 days after our initial meeting – a testament to an incredible team effort and clear communications by everyone involved. Last year, Health Proponent helped more than 1 million people with healthcare problems and was featured by CBS, NBC, Fox, The Wall Street Journal, Philadelphia Magazine and The Philadelphia Business Journal.
Muralo Paint has spent the past 200 years researching and developing the most advanced paint and brushes in the world. Unfortunately, it had not been as diligent in sharpening its marketing tools. The company was being pushed out of the marketplace by smaller, underperforming products. We were brought in to stop the madness.
We needed to refocus Muralo's brand to better reflect its products' superiority. Everything, including product packaging, advertising, websites, direct mail and social media, needed to be revamped and redesigned. We needed to portray superiority, not just claim it.
With the fully integrated campaign unleashed, Muralo finally had a fresh, cohesive brand it could call its own. The collective efforts catapulted multi-category growth, as well as strengthened distributor, consumer and contractor relations. On a scale of 1 to 10, Muralo rated the success of the campaign at an 11.
Hanlon Creative adds Keaton Wilson as Account Executive to its account management team. Keaton had previously served as Assistant Account Executive for Koncordia Group, a Division of Marketing Associates, LLC where he managed the execution of print collateral, online advertising, website development, database management, email marketing, trade show support, media placement and marketing plans for several...
We've spent the last six months helping the Archdiocese of Philadelphia's Office of Child and Youth Protection build a new website and online training institute. In support of its Promise to Protect/Pledge to Heal mission, it's launched a beefy new site with great information on preventing and addressing child abuse. This project allowed us to flex our interactive muscles too and develop a...
Another successful shoot is in the books thanks to our friends at Good Neighbor Pharmacy and Monogram. “Heart Health” and “Healthy Living”, the next chapters in the Good Neighbor Pharmacy “Get to know your neighbor” television campaign, were filmed at Lighthouse in Branchburg, New Jersey. With new tweaks to the lighting, set design and shooting angles, thanks to Director...
Hanlon Creative participated in the 2012 AmerisourceBergen Greater Philadelphia Walk to Defeat ALS® presented by Buchanan Ingersoll & Rooney PC, Pride Mobility, SAP and Watson Pharmaceuticals on November 3rd. Despite frigid early November morning temperatures, the fantastic turnout of over 4,800 walkers tackled the two-mile course at Citizens Bank Ballpark and raised over $600,000...
Latest WorkInspirationIn the PressMarketing TipsInside HanlonLet's talk.
We're always looking for something new to sink our teeth into. Let us know who you are, and our sales team will contact you immediately.
Think you have what it takes to be a part of the Hanlon Creative team? Give us a shout. We're always in the market for fresh new talent.
more news
older